The Business of Digital Media

Restructuring my digital identity

Good bye, old hard-coded website! Hello, WordPress!

I hard-coded my freelance website a few years ago, showing off my ability to write simple, clever, and validated HTML and CSS. It was simple and static, and the only thing I ever really updated was my portfolio—though I was never really happy with the way it looked or functioned. Then I started to become more familiar with WordPress as a content management system (rather than just a blogging platform) and it became a question of when I would implement it here on yvettebeaudoin.com.

Staying busy with current clients reduced the need I felt to revamp my website. An even more honest assessment is that I put my own website at the bottom of my to-do list. But when I realized that I was starting to be embarrassed about directing people to my website, I knew it was time to change. Some real motivation came from an article about developing a unified personal brand – I, too, felt as though I’d lost control of my digital life.

I’ve made some strides in regaining control and organizing my digital life over the past month, but it’s a slow process for me. The biggest hurdle in branding oneself is the need to be confident and honest while avoiding arrogance and self-deprecation. It’s a tricky balance. My website is still not where I want it to be, but it’s better than it was a couple months ago and I think it’s headed in the right direction.

I’ve scheduled time this month to work on my website, so I hope that it’s something I’m proud of in the very near future.